Search Engines Don’t Give Higher Rankings for a Pretty Website

Rundown: Search engines don’t give higher rankings for a pretty website, yet they do focus on what you say and how you say it – make that your need and the rest will become all-good.

There’s a familiar adage, “Individuals vote with their wallet.” I’d jump at the chance to propose they likewise vote with their lack of concern.

Current prevalence decisions are in a steady condition of motion. There are times when site guests appear to react to streak innovation while different occasions the straightforward site of glimmer will make them utilize their back catch. They simply don’t have the excitement they have to wander through amazingly, one more vivified glimmer design.

Now and again guests appreciate a stripped down site that is anything but difficult to explore with restricted fancy odds and ends while different occasions it shows up sites with amazements and a realistic extreme configuration catches consideration.

Website Design & SEO

The issue is knowing which design is famous at some random time. Once in a while your site design ought to work autonomous of what is by all accounts picking up the most prompt consideration.

I had been told about a site that had data I was occupied with. I went to the site was met with an expansive scope of extravagant accessories. I had no clue which work did what, however it looked cool and the sounds were extraordinary. I cleared out with a feeling of thankfulness for complex site design, however stayed away forever in light of the fact that I couldn’t without much of a stretch find what I required.

You can develop a site design that is both welcoming and simple to explore. Many web designers feel that you should in some cases forfeit one for the other, yet I’ve never observed that to be valid.

Web design is a straightforward component that takes all your work and strains it into a thorough, yet dense, portrayal of your most prominent dreams and fondest expectations.

Once in a while the focal point of the site can move from what is most essential in the general comprehension of your business thought to charming approaches to exhibit the site.

In the event that you investigate you can observe sites that appear to be more about looking great than they are tied in with helping a guest comprehend the business and items alright to change over to shopper status.

Physical stores may give their showroom a facelift every once in a while, however they likewise comprehend the adornments are not what makes the business. In the event that the beautifications are great they may see more guests, however they may just be keen on observing what it would appear that with little enthusiasm for what’s being sold.

In web design the primary things to take care of are complete substance and simple route. Any sprucing up of the site can hold up until the point when you realize what your site will state and how you will get starting with one area on the site then onto the next in the least snaps (by and large close to two).

Search engines don’t give higher rankings for a pretty website design, yet they do focus on what you say and how you say it – make that your need and the rest will become all-good.

Myths About Search Engine Optimization

Why are there so many Web Design and Search Engine Optimization myths on the internet? The following article exposes some of the most common SEO myths affecting web design and looks at the reasons why they have become widely accepted as the truth by many web designers and Webmasters.

Search engine optimization (SEO) is a complex and diverse topic that’s both never constant and constantly changing. There are hundreds of myths about SEO, some were once true but no longer apply (outdated information), while others were simply never true, to begin with (disinformation).

A large number of different opinions and tactics used by both Web Designers and SEO Consultants (which can be completely contrasting) has also helped to create myths. Combine this with a large number of web forums and blogs that allow people to share their views, and you have the perfect environment for not only creating myths but for them to spread like a viral epidemic. Here are some of the most common myths explained.

Myth Name: Build it and they will come
Myth Description: The belief that a website will receive large quantities of targeted traffic as soon as it goes online.

Truth: The biggest myth I still come across most days is the aptly named “build it and they will come myth”. The cause of the myth is a combination of outdated information, a non-realistic, over-optimistic site owner or a lack of understanding of the web. Back in the old days of the internet, you could “build a site and they would come”, just by submitting to the main search engines of the day (to a degree). This was largely due to the lack of websites around at the time, meaning top positions were that much easier to secure.

Nowadays a site must be advertised just like any business. A good analogy is your site is a shop and a search engine is a high-street. The only problem is your shop is not on the high-street, so some kind of sign is required to inform passers-by where you are and what you do.

Myth Name: Search Engine Submission Myths
Myth Description: The belief that a website needs to submit every page to the search engines. The belief that regular or monthly submissions will result in better search engine rankings. The belief that a website needs to keep on submitting to search engines or they will forget about the site. The belief that if a website submits to thousands of search engines its traffic levels will go through the roof.

Truth: While some of these myths used to have a bit of truth to them, nowadays search engine submission is not required at all. The myths have been caused mainly by companies who provide submission services. This is because it’s financially in their interest for people to believe the myths are true.

It doesn’t hurt to submit to the major search engines but indexing can be achieved simply by getting links to a site (as long as the page where the link is on is known to the search engines).

There is also no point at all submitting to thousands of search engines. There are only a handful of search engines that people actually use. Many of the other search engines have been created to obtain the submitter’s email address which is then added to email lists (which spammers will pay money for).

Myth Name: Meta Tag Optimisation
Myth Description: The belief that search engine optimisation is just about Meta tags.

Truth: Meta tags used to be very important to rankings until search engines became more complex. While some Meta tags are still important to the description and title tags which most search engines will display on their results (so they can influence click-through rates drastically). Most tags like the keyword tag are obsolete.

I believe the cause of this myth is twofold. One, because it’s outdated information (to a degree) and two, because people want to believe there’s a secret magic formula that only SEO’s know about. That way a lack of rankings is not their fault, plus it keeps the conspiracy theorists happy.

Myth Name: Ethical Search Engine Optimisation
Myth Description: The belief that there are two types of SEO, black hat and white hat (the old good versus evil).

Truth: Quite simple this one but nearly always overlooked. Any attempt to alter the search engines results and obtain more traffic is against most search engines guidelines. While there are tactics that may get you banned and others that may not or are not widely known about (yet), all of them are trying to influence the results and therefore are against the guidelines. SEO is neither black nor white, but many shades of grey. Just try to know what you’re doing and more importantly the associated risks.

Myth Name: Google’s PageRank (PR) is the most important aspect of a sites ability to rank
Myth Description: Self-explanatory this one, the belief that PR is a god-like entity we must all worship in order to obtain rankings.

Truth: It is widely believed by expert SEO’s and even been stated by Google Guy (a Google employee) that the PR we see on the toolbar is out of date as soon as we get to see it. Google update PR constantly but only update the toolbar PR now and then. PR is also only one part of a complex ranking system. How big a percentage it plays in rankings, only Google knows.

One thing for sure, it doesn’t matter how good your PR is on the toolbar, it’s not going to get you any more traffic from Yahoo or MSN (you heard it here first).

There are many more web design myths about SEO, most of which can be spotted if you read between the lines and think about whether it would make sense for a search engine. One of the most important parts of SEO is finding a reliable source of information. If you want to learn more, a good place to start is one of the numerous SEO Forums on the web.

For quality website design services, please visit the links below:
Website Design Company in Johannesburg
Website Design Company in Sandton
Website Design Company in Cape Town
Website Design Company in Pretoria
Website Design Company in Durban
Website Design Company in Bloemfontein

SEO Services in South Africa

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Key Factors To Consider When Designing A Custom Website

Websites are the hub of visibility for professional offerings firms. And the upward thrust of website traffic may be a key indicator of your firm’s achievement in raising its visibility and online popularity. A drop in traffic, but, may be a sign that your internet site can be laid low with some of the commonplace issues with custom website design.

When it comes to website design and development, professional offerings firms that dedicate these common lapses hurt their capability to compete and have interaction its audiences.

Let’s have a look at 13 make-or-break areas on the subject of website design and development. improve these areas and you’ll quickly improve your firm’s online visibility and recognition.

1. Imagery

The general public of professional offerings web sites doesn’t do a particularly proper process of distinguishing themselves. most blend blandly into the web landscape. Why? They use the equal worn-out visuals as their competition.

Stand out in an otherwise homogenized and perplexing market—one in which buyers battle to pick among poorly differentiated companies—via averting usually used pix like those:

 

Web DesignThe visual noise from clichéd inventory pix communicates one aspect loud and clean: your company lacks the imagination (or confidence) to be extraordinary.

Hiring an expert photographer for custom images might not viable. but it’s miles nevertheless possible to establish a unique appearance, even with stock pictures. recall photographs from exclusive inventory photography houses (stocksy.com or thinkstock.com) and from one-of-a-kind pricing degrees. Or keep away from general business imagery altogether and take an extra conceptual approach—selecting photographs that depict greater summary subject matters. you can even need to consider using illustrations as opposed to pictures.

And the subsequent time you revisit your company’s web site design, take some time to incorporate sparkling imagery, colors and layout factors. look at your competitors’ websites now not as fashions to emulate, but as departure factors—familiar ground to avoid.

2. Specialization

Overly complicated and stressed writing infects a mind-blowing quantity of expert offerings websites. these web sites talk in general phrases about solutions but are hardly ever precise about the troubles they resolve. Others wander off in the back of an impenetrable wall of jargon.

Headlines touting indistinct guarantees of human beings, approaches, technology and consulting prowess can exhaust even the maximum dedicated reader. in step with our research, 88% of prospective customers visit a firm’s website at some point for the duration of the buying manner. And, 43% rule out a company due to the fact they couldn’t understand how the company ought to help them.

Potential clients are pretty savvy; they recognise that superb-sounding language of many corporations’ websites can also certainly conceal a firm’s lack of differentiation. if your internet site doesn’t sincerely communicate what you do—and for whom—you can in no way get the second risk for their enterprise.

The answer? Stand for something: a particular provider offering, a vertical you serve best, or a unique manner you technique your exchange. In these days’ net-centric advertising environment, readability is one of the high-quality investments you’ll ever make.