Blogging is a term that is thrown around a lot today. Many people receive a majority of their news from blogs. Blogs can help form opinions. Not to mention blogs have essentially killed the old media newspaper conglomerates.
This has made blog writing a very important and very popular career for people who not only are looking for a career where it is possible for them to stay at home, but also one where they can be day drunk with no shame, and not have to shower or get dressed.
However, in order to be a successful blog writer, you have to realize that spending the day drunk, not showering and lounging around in comfortable pyjamas is only part of the job. Before you can enjoy those benefits, there is other, more serious work that needs to be done.
Don’t Launch Your Blog Until It Is Actually Ready to Go Live
This is a common mistake that a lot of people make. Their gut tells them that it is better to have something online, even if there is no content or it isn’t complete just to establish a web presence. However, all you are really establishing is that you have a blog that nobody will want to read or go back to. Make sure that you have it set up completely first before you launch. You will want to make sure that your design is complete and that your RSS feed is working correctly. If you are not completely ready the day you launch, you can hurt the chances of success for your blog in the future.
Pick A Topic and Stick to It
One of the great things about having your own blog and doing all of the blog writing yourself and for yourself is you can write about whatever you want.
However, once you pick a topic or topics for your blog, then you will need to make sure that you stick to them. If you start a technology blog, you can’t just suddenly up and change your blog writing to football just because your fantasy team started doing well halfway through the season.
Your readers likely will not be interested in both, and if you start bringing random topics in to your blog, you will lose readers.
Consistency Is the Key
How much blog writing you want to do is up to you, but at whatever frequency you choose to write your updates, be it monthly, weekly, or daily, make sure that you stick to it. Don’t do a daily blog for a while and then suddenly vanish for a month. If you aren’t updating your site then you won’t be gaining new readers – you will lose them. Plus, if you don’t update on a regular basis you may discover that your readers will quit bothering to check in to see if anything new has been posted.
This is especially important when you first launch your site. If you get emails or comments asking questions or making suggestions, you will want to make sure you respond and address them. This will let the people who are taking the time to email you know that you are listening – and remember, most people won’t take the time to do that so make sure you show appreciation for the effort.
Get to the point
Keep your blog writing short and sweet when possible. Remember, most of your readers are probably reading from their jobs instead of working, and in the course of a day people without blog writing jobs only have so many opportunities for committing productivity theft. They won’t have time to read a 6-page magnum opus about that new car wax you tried out over the weekend, no matter how enthralled by the topic they may be.
Editorial by Copyandco – Freelance Copywriters
Jason Fredricks is a freelance copywriter for Copyandco. Copyanco is based in Cape Town, South Africa. This freelance copywriting company provides various copywriting services including optimising content for better search engines results, writing blog articles that not only easy to read but also increase the changes that the user will share or tweet the article on Facebook, twitter or other social media sites.