Press "Enter" to skip to content

Posts tagged as “seo”

Tips For Designing A Website

0

When first starting to develop a website, particularly if you are a newbie you can produce your own web pages utilizing an editor like Microsoft's FrontPage. With this software application, you can write your websites like you would any document and then drag and drop images quickly. Some practice might be required, by purchasing some templates, you can create an expert website totally free or by utilizing some of the complimentary templates found on the Internet. Generally, in order for you to successfully provide your ideas, you have to develop a reliable layout style in a fascinating manner whatever your subject might be. If this is not your area of expertise, contact a professional company such as Nexus IT Polokwane.

Layout format - this will serve as your guide for excellent design. Primarily this context needs to encompass a clear and well-arranged content that will make everyone comprehend and value. An easy style, design makes it simpler for you to build your website. The end result will be a website which your visitors will discover easy to browse and simply get whatever info they want.

Application of graphic designs - you should take care in selecting for the proper design that will best represent your projects.

Easy and quick navigation -Always ensure that you are able to include a link that will bring them back to the primary page. develop a navigation structure that is common for all the pages in your Web.Keep using links inside your text paragraphs to a minimum. Don't utilize hyperlinks inside text paragraphs to send your visitors to every random page of your Web. If you should utilize hyperlinks, add them to the bottom of a paragraph or to the navigation menus of your site. An essential element to making your visitors pleased is insuring they go where they need to go, rapidly and efficiently. Great navigation design comes from experience and must be one of the most essential elements of your website style task.

Logo design - Create an easy logo to identity your website. Have a fascinating tag line someplace with the header, and write an About Us page which describes the uniqueness of your website. These will leave an impression for your visitors to remember your website.

Picking colour- Have a clear colour design based upon the style of your website. Choose carefully a set of colours you use for your background, text, border, tables and cells etc. The colour design expresses the characters of your website and makes it unique and attractive.

One of the most important elements you need to remember at all times when picking a website design company or developing the website yourself. It is really essential to remember that most of your visitors haven't talked to you yet and your site will be the impression they have of your business. If your website style lacks professionalism and/or does not show that of a well-developed business, your brand-new prospect can quickly lose self-confidence.

Consider the target audience and topic being attended to when creating. The total effect needs to be that of exclusivity.

Myths About Search Engine Optimization

0

Why are there so many Web Design and Search Engine Optimization myths on the internet? The following article exposes some of the most common SEO myths affecting web design and looks at the reasons why they have become widely accepted as the truth by many web designers and Webmasters.

Search engine optimization (SEO) is a complex and diverse topic that’s both never constant and constantly changing. There are hundreds of myths about SEO, some were once true but no longer apply (outdated information), while others were simply never true, to begin with (disinformation).

A large number of different opinions and tactics used by both Web Designers and SEO Consultants (which can be completely contrasting) has also helped to create myths. Combine this with a large number of web forums and blogs that allow people to share their views, and you have the perfect environment for not only creating myths but for them to spread like a viral epidemic. Here are some of the most common myths explained.

Myth Name: Build it and they will come
Myth Description: The belief that a website will receive large quantities of targeted traffic as soon as it goes online.

Truth: The biggest myth I still come across most days is the aptly named “build it and they will come myth”. The cause of the myth is a combination of outdated information, a non-realistic, over-optimistic site owner or a lack of understanding of the web. Back in the old days of the internet, you could “build a site and they would come”, just by submitting to the main search engines of the day (to a degree). This was largely due to the lack of websites around at the time, meaning top positions were that much easier to secure.

Nowadays a site must be advertised just like any business. A good analogy is your site is a shop and a search engine is a high-street. The only problem is your shop is not on the high-street, so some kind of sign is required to inform passers-by where you are and what you do.

Myth Name: Search Engine Submission Myths
Myth Description: The belief that a website needs to submit every page to the search engines. The belief that regular or monthly submissions will result in better search engine rankings. The belief that a website needs to keep on submitting to search engines or they will forget about the site. The belief that if a website submits to thousands of search engines its traffic levels will go through the roof.

Truth: While some of these myths used to have a bit of truth to them, nowadays search engine submission is not required at all. The myths have been caused mainly by companies who provide submission services. This is because it’s financially in their interest for people to believe the myths are true.

It doesn’t hurt to submit to the major search engines but indexing can be achieved simply by getting links to a site (as long as the page where the link is on is known to the search engines).

There is also no point at all submitting to thousands of search engines. There are only a handful of search engines that people actually use. Many of the other search engines have been created to obtain the submitter's email address which is then added to email lists (which spammers will pay money for).

Myth Name: Meta Tag Optimisation
Myth Description: The belief that search engine optimisation is just about Meta tags.

Truth: Meta tags used to be very important to rankings until search engines became more complex. While some Meta tags are still important to the description and title tags which most search engines will display on their results (so they can influence click-through rates drastically). Most tags like the keyword tag are obsolete.

I believe the cause of this myth is twofold. One, because it’s outdated information (to a degree) and two, because people want to believe there’s a secret magic formula that only SEO’s know about. That way a lack of rankings is not their fault, plus it keeps the conspiracy theorists happy.

Myth Name: Ethical Search Engine Optimisation
Myth Description: The belief that there are two types of SEO, black hat and white hat (the old good versus evil).

Truth: Quite simple this one but nearly always overlooked. Any attempt to alter the search engines results and obtain more traffic is against most search engines guidelines. While there are tactics that may get you banned and others that may not or are not widely known about (yet), all of them are trying to influence the results and therefore are against the guidelines. SEO is neither black nor white, but many shades of grey. Just try to know what you’re doing and more importantly the associated risks.

Myth Name: Google’s PageRank (PR) is the most important aspect of a sites ability to rank
Myth Description: Self-explanatory this one, the belief that PR is a god-like entity we must all worship in order to obtain rankings.

Truth: It is widely believed by expert SEO’s and even been stated by Google Guy (a Google employee) that the PR we see on the toolbar is out of date as soon as we get to see it. Google update PR constantly but only update the toolbar PR now and then. PR is also only one part of a complex ranking system. How big a percentage it plays in rankings, only Google knows.

One thing for sure, it doesn’t matter how good your PR is on the toolbar, it’s not going to get you any more traffic from Yahoo or MSN (you heard it here first).

There are many more web design myths about SEO, most of which can be spotted if you read between the lines and think about whether it would make sense for a search engine. One of the most important parts of SEO is finding a reliable source of information. If you want to learn more, a good place to start is one of the numerous SEO Forums on the web.

For quality website design services, please visit the links below:
Website Design Company in Johannesburg
Website Design Company in Sandton
Website Design Company in Cape Town
Website Design Company in Pretoria
Website Design Company in Durban
Website Design Company in Bloemfontein

SEO Services in South Africa

Video: