When you're deciding who you're going to use to get your website built it can be a challenging choice. How do you know your web designer is going to provide you what you want? How much will the website be? Can you rely on them after you've paid? What happens if the worst takes place? There are lots of possible threats we can help you to avoid.
To help you in your decision making process we've developed the five key things you need to watch out for prior to hiring your web developer. After all it's better to do research in the first instance, instead of invest a lot of wasted money. This succinct overview will help you to understand a few of the areas you must talk through with potential web designers.
1 - Search Engine Optimisation (SEO).
Essentially, this suggests asking if your web developer offers you Search Engine Optimisation (SEO) as part of their services. It's essential to be clear on what they do provide and what they don't use. Lots of web designers might be very reliable at web design however SEO is a specialism in it's own right. If they do provide SEO learn what the this really suggests in reality. Your web designer might well utilize a lot of terms you may not recognize with, such as 'on page optimisation', 'off page optimisation', 'page rank', 'link juice', 'link structure', 'white hat' and other strategies and so on. It's worth you putting in the time to research these terms and comprehend what's essential to you and your website. I would advise preventing anyone who tells you they can get you to the top of Google in a week/ 24 hours or some other miracle time period. For example, it can use up to 6 months depending upon what search terms you want to stand for in Google, depending on how competitive your search terms are. Prevent short-term gain strategies, these will only sabotage your website down the line for short term gain. Another option to think about is that you may select to have your custom website design built by a professional web designer. Then have the SEO done by a dedicated Search Engine Optimisation professional individually. If you decide to opt for this choice, it's worth thinking about a web developer who uses SEO friendly software application in the first circumstances. Ask your web designer if their software application is Search Engine Friendly. If yes, ask them specifically how is the software application they utilize SEO friendly?
2 - Communication.
Communication is crucial to the success of your task. All of us understand this doesn't just indicate understanding you've spoken as soon as and they were really eager to understand you and get you on board. You should look to do your due diligence. This should offer you a mutual understanding of how well the web developer communicates with their customers. Discover their opening hours. What occurs if there's an issue? Clarify the methods which you can interact with your web developer? Such as telephone, e-mail, instantaneous message, mobile, text message, face to face, online forums? If you have a continuous contract how will interaction be handled every day?
3 - CMS versus Brochures.
When the web started, numerous websites looked like pamphlets. You visited a website with lots of static, non dynamic pages. Today, with the significantly sophisticated web innovations that exist, websites such as Facebook and Twitter update dynamically, in real time.
If you know that you wish to update your website yourself you need to seriously consider selecting a Content Management System (CMS). The fantastic advantage is that you can run the website yourself. For pamphlet design website you might have pay for updates as the web developer needs to hang out upgrading the website in your place. If you do go for a sales brochure design website, find out the continuous management fees. If they do use a CMS system, ask what training you'll have to get up to speed on using and administering the system.
4 - Speed kills.
Speed does undoubtedly kill. But in this case it's slow speed that eliminates. Any website that loads over 6-8 seconds will rapidly switch off visitors. The number of times have you clicked a website and when it slowly packed you 'd had enough? You then moved on or gone back to Google. Ask your web designer what hosting plans they use? Is it joint hosting system or on it's own dedicated server? You must be provided a menu of options for hosting based upon your needs. Beware if not. Follow up with your web developer on how the hosting works? Speak with your web designer about the alternatives for accelerating your website. This can consist of a Content Delivery Network (CDN), caching programs and minify. Does your web developer offer these kind of services? Keep in mind, slow speed eliminates, a quick packing website has earned the right to be seen and heard.
5 - To be open or closed?
It's sensible to ask what would take place in the worst case situation? If your web designer's company went bust, would your website still work? For those web developers who use their own in home technology, learn what occurs if they did fail? Would your website still function? For web designers who utilize open source innovations such as Wordpress, Joomla, Drupal, etc these are open source so the innovation at least must be safe. Ask about your hosting also. Is the hosting tied to their own company? Typically companies will use third party hosting outside their own business.
Remember, above all, due diligence on your web designer prior to employing them. What do independent evaluations from previous customers state? How can you interact with them? Do they use Search Engine Optimsation (SEO)? What technology do they use? Follow these 5 ideas above to get yourself a web developer worthy of your task!
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